Product Marketer
weMail
Project Overview
As the Product Marketer for weMail, my mission was to strengthen its presence as an affordable, lightweight, and powerful email marketing automation tool for WordPress users.
weMail allows businesses, bloggers, and marketers to send bulk emails, build subscriber lists, create campaigns, and integrate with leading email sending services — all directly from WordPress. My responsibility was to position the product in a highly competitive email marketing industry, highlighting its cost-effectiveness, simplicity, and scalability.
Objectives
Increase Brand Awareness
Build visibility for weMail in the WordPress and email marketing communities.Drive Product Adoption
Generate free users through WordPress.org and convert them into premium subscribers.Differentiate from Competitors
Position weMail as a WordPress-first, affordable alternative to SaaS email marketing tools like Mailchimp and Sendinblue.Boost Engagement & Retention
Ensure active product usage through onboarding campaigns, nurturing sequences, and educational content.
Challenges
Highly Competitive Market — Competing against big players like Mailchimp, MailerLite, and Sendinblue.
User Skepticism — Many WordPress users doubted if an email marketing solution inside WordPress could handle scale.
Conversion Hurdles — Free users were hesitant to upgrade to premium due to perceived feature limitations.
Awareness Gap — New users were often unfamiliar with how to connect weMail with sending services (Amazon SES, Mailgun, etc.).
Results
25,000+ Active Installations — Achieved strong adoption on WordPress.org.
Global User Base Growth — weMail attracted customers from 100+ countries.
Conversion Funnel Optimized — Improved upgrade rate from free to premium by introducing in-app prompts and targeted email nurturing.
Community Recognition — Positioned as one of the top WordPress email marketing plugins across marketplaces and blogs.
Revenue Growth — Premium subscription sales increased significantly through optimized campaigns and pricing strategy.
Conclusion
As Product Marketer, I:
Designed multi-channel marketing campaigns (SEO, content, webinars, paid ads, and community engagement).
Created educational content — tutorials, case studies, and onboarding flows — to reduce adoption friction.
Developed competitive positioning that showcased weMail as affordable, WordPress-native, and scalable.
Implemented conversion-focused strategies (A/B testing, landing page optimization, lead nurturing).
Strengthened brand presence in WordPress and digital marketing communities through collaborations and partnerships.
This campaign successfully positioned weMail as a trusted, affordable, and scalable email marketing solution, helping thousands of businesses and entrepreneurs communicate more effectively with their audiences.
Project Information
Company: weMail
Categories: WordPress
Services: Product Marketing
Address: Dhaka, Bangladesh
Date: Aug 08 2024
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