Product Marketer
Dokan Inc.
Project Overview
As the Product Marketer at Dokan Inc., I led the marketing strategy and positioning for the launch and growth of our e-commerce solutions: Dokan WordPress Plugin and Dokan Cloud. Our mission was clear—empower entrepreneurs, small business owners, and marketplace operators to build and scale online stores without technical barriers.
In January 2025, we officially launched Dokan Cloud Shop, a fully hosted SaaS platform, designed to eliminate challenges like hosting, security, and payment integration. My role was to ensure the product reached the right audience, solved the right problems, and delivered measurable business impact.
Objectives
As part of the marketing campaign, my primary goals were:
Expand Global Reach
Position Dokan Cloud as an accessible solution for entrepreneurs in both developed and emerging markets.Empower Non-Technical Entrepreneurs
Highlight simplicity and usability through storytelling, campaigns, and educational content.Boost Marketplace Success
Drive awareness of features like vendor dashboards, flexible commissions, and integrated payments to increase vendor adoption.Maximize ROI for Users
Showcase how Dokan enables store owners to streamline operations, increase conversions, and scale revenue.
Challenges
In developing the marketing strategy, I identified and addressed several challenges:
Many small businesses lacked technical knowledge to set up hosting or WordPress environments.
Regional vendors needed local payment gateways like bKash, Paystack, or SSLCommerz alongside global ones.
Limited resources (time, budget, expertise) held back small businesses from marketing and scaling effectively.
Vendors required continuous education, mentorship, and product support after setup to succeed long term.
Results
Through targeted campaigns, product positioning, and user education, we achieved:
Global Adoption — Thousands of stores launched across Asia, Europe, Africa, and North America.
$100M+ in Transactions — Facilitated by vendors running on Dokan platforms.
80+ Payment Gateways Integrated — Covering both global options (Stripe, PayPal) and regionals (bKash, Paystack, Razorpay).
Community Impact — Successful vendors became advocates and mentors, fostering organic growth.
High Lead Generation — Our Dokan Cloud launch campaign generated thousands of qualified sign-ups within months.
Conclusion
As Product Marketer, I:
Successfully positioned Dokan Cloud Shop as a turnkey solution with drag-and-drop builders and prebuilt themes.
Drove adoption by highlighting inclusivity through global + regional payment gateways.
Added value with SEO/marketing modules and storytelling that connected with small business struggles.
Built community trust by ensuring mentorship, customer support, and training for long-term vendor success.
This campaign not only expanded Dokan Inc.’s global footprint but also empowered entrepreneurs to transition from local markets to digital commerce, reinforcing our mission of making e-commerce accessible for everyone.
Project Information
Company: Dokan Inc.
Categories: Product Marketing
Services: Digital Marketing
Address: Dhaka,Bangladesh
Date: Aug 08 2024
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