Lead Generation Strategist
WSDFM Project
Project Overview
As part of my role with WSDFM Dutch Foundation Bangladesh, I served as the Lead Generation Strategist for a community development project designed to empower underprivileged youth and women in Bangladesh through education, skills training, and career opportunities.
The project aimed to bridge the gap between marginalized communities and sustainable livelihood opportunities by providing access to resources, mentorship, and professional networks. My task was to ensure the project reached the right beneficiaries, partners, and donors by creating effective lead generation and outreach campaigns.
Objectives
The project was designed around four key objectives:
Expand Community Reach
Engage with target communities and ensure maximum awareness of the program.Generate Quality Leads
Attract and register eligible youth and women who could benefit from training and support.Strengthen Donor Pipeline
Build connections with both local and international donors to secure project sustainability.Encourage Long-Term Participation
Ensure that participants remained engaged even after registration through effective nurturing campaigns.
Challenges
During planning and execution, several obstacles were identified:
Limited Digital Accessibility — Many beneficiaries lacked smartphones, internet access, or digital literacy.
Trust Deficit — Local communities were skeptical of NGOs due to past experiences with short-term initiatives.
Financial Barriers — Participants faced difficulties committing to programs due to daily economic struggles.
Retention Issues — Sustaining engagement after initial registration was a key challenge.
Results
By implementing multi-channel lead generation strategies, the project achieved:
500+ Qualified Leads — Direct registrations from youth and women in targeted communities.
Donor Engagement Growth — Attracted interest from multiple stakeholders to co-fund the initiative.
High Conversion Rates — A majority of leads successfully enrolled and participated in training programs.
Community Trust Established — Awareness sessions and face-to-face engagement improved reputation and acceptance of WSDFM within the community.
Sustainable Pipeline — Created a replicable lead generation model for future WSDFM projects in Bangladesh.
Conclusion
As the Lead Generation Strategist, I:
Designed and executed awareness campaigns tailored to local communities.
Created lead funnels using both online and offline channels to maximize reach.
Implemented personalized follow-up systems via phone, SMS, and WhatsApp to retain participants.
Built partnerships with community leaders to establish trust and encourage participation.
Strengthened WSDFM’s capacity to not only run this project successfully but also to scale outreach for future initiatives.
This project successfully connected disadvantaged groups with new opportunities, while reinforcing WSDFM Dutch Foundation’s commitment to sustainable community empowerment in Bangladesh.
Project Information
Clients: Retail Brand Co.
Categories: E-Commerce
Services: Google Ads Campaign
Address: 123 Street, Suite 300, CA
Date: Aug 08 2024
